The Ashton- Real Estate|Brand Identity Design
THE BRIEF
Uncomn is requesting a brand identity design for their new apartment complex called "The Ashton," located in Maryland Heights, MO. The building is designed with a high-end boutique feel, featuring a hotel-grade finish. The client envisions a modern seaside hotel vibe, even though the building is situated in the heart of the city. The client would like the brand identity to convey a sense of luxury, sophistication, and a welcoming atmosphere, using light and bright colors.
Target Audience:
The target audience for The Ashton apartment complex is young professionals and families who are seeking upscale living arrangements in a central location.
Brand Personality:
The Ashton's brand personality should be sophisticated, welcoming, modern, and luxurious. The brand identity should reflect the seaside hotel atmosphere that the client desires, with a city twist.
Design Requirements:
Logo Design - A logo that captures the essence of The Ashton brand, including the seaside hotel atmosphere with a modern twist. The logo should be clean, modern, and convey a sense of luxury and sophistication.
Color Scheme - Use light and bright colors that reflect the seaside hotel atmosphere, while still being appropriate for a city-based apartment complex.
Typography - Select typography that is clean, modern, and easy to read. The font should be bold and make a statement.
Brand Guidelines - The brand guidelines should cover all aspects of the brand identity, including the logo, color scheme, typography, and any additional design elements. The guidelines should ensure consistency in all branding materials.
LOGO CONCEPTS
The logo for "The Ashton" apartment complex incorporates a wave to represent the fluidity and motion of the ocean. This wave element is combined with a font that has been designed to create a sense of flow and movement, tying back to the tagline "find your wave." The overall concept is to evoke a sense of serenity and tranquility, while also representing the dynamic and energetic lifestyle of living in a modern apartment complex.
Want to learn more head hear to see the full design process: https://www.thirdanchordesign.com/theashton. Want to connect? Let's chat nakiareinestudios@gmail.com
